Luminultra company Assignment Example | Topics and Well Written Essays - 750 words

Luminultra company - Assignment Example stomer traction for LuminUltra technologies may involve internet-marketing techniques such as search engine optimization that is aimed at the targeted segments of the market. This should involve strong highlights of the comparative advantage of these technologies and their levels of effectiveness in providing business solutions across the different categories of the market where they are applicable. Some of the strong selling points that could help in gaining customer traction include the factors of speed, accuracy, and completeness in the process of determining microbiological activity (LuminUltra Technologies, 2004). These attributes should be highlighted in form of providing solutions to challenges associated with alternative forms of technology that operate within the same line of business. For instance, the company should impress on the customers the value of speed and effectiveness in minimizing the levels of risk while also reducing the costs that could have been incurred through alternative systems. Traction could also be gained by showcasing the different areas within which LuminUltra technologies apply. Generally, this could involve such areas as water treatment, biological wastewater treatment, chemical products, and industrial water products. Usually, many customers prefer relying on a single company for business solutions for the sake of convenience and consistency (Sandberg, 2008). In order to overcome the objections of the customers, it might be necessary to provide demonstrations and sufficient pieces of information that illustrate the efficiency in the mechanics involved. Further, the company could establish strategic partnerships with renowned service providers that operate in related, though not entirely similar line of business. Such strategies have proved efficient in winning the confidence of the markets for up-start businesses. Customer objections are usually based on the fear of the unknown. New technologies are often deemed disruptive to