Product Mix

INTRODUCTION Operating in everyplace 50 countries with more than than 100,000 people, Johnson & Johnson USA has been ranked 4 times in the heap Top 10 list of the about admired companies in the US. Johnson & Johnson (J&J) India, a subsidiary of Johnson & Johnson USA, is one of the leading players in the Indian pharmaceutical and consumer merchandises business. It has employee potence of over 1,800. It started business in India in 1947 in Bombay with Johnsons do by Powder, and, over time, introduced other products give c are toothbrushes, Johnsons coddle Cream and Prickly Heat Powder.Briefing about this world class company, we elicit prolong a glimpse on the interest points Global Manufacturer of pharmaceutics, Consumer Products and Medical Devices. Listed in Fortune 500 Companies Ranked 1st among 50 top Pharmaceutical companies 230 subsidiary companies with operations in over 57 countries. Well-known consumer products are the BAND-AID Brand line of bandages, Tylenol Medications , JOHNSONS BABY Products Produced its premier(prenominal) products in 1886 integrate in 1887 ROBERT WOOD JOHNSON served as the first President of the company.In 1910,JAMES WOOD JOHNSON succeeded him as President. William C. Weldon is the President (since 2002 Onwards) The other key fellow members of the company are William C. Weldon- Chairman ,Board of Directors Chairman ,Executive Committee Chief Executive Officer Christine A. Poon- Vice-Chairman ,Board of Directors Member ,Executive Committee Dominic J. Caruso Member, Executive Committee Vice President, Finance Chief Financial Officer. COMPANY STRUCTURE base on the principle of Decentralized Management.Executive Committee is the principal management group. Committee is trusty for the operations and allocation of the resources. Oversees and coordinates the activities of the three segments. Each subsidiary within the business segments is, with some exceptions, managed by citizens of the country where it is located. subordinate HOLDINGS Johnson & Johnson is a lavishlyly diversified company with at least 230 subsidiaries, which it refers to as the Johnson & Johnson Family of Companies. Some of these subsidiaries include ALZA participation muff Center, L. L. C. Johnson & Johnson, Group of Consumer Companies, Inc. Johnson & Johnson health Care Systems Inc. Johnson & Johnson Merck Consumer Pharmaceuticals Co. Johnson & Johnson Pharmaceutical Research & Development, L. L. C. Pfizer Consumer J in INDIA Spread its grow in India during 1947. It was Mr. Patrick Whaley who set the foundation. Launched Johnsons corrupt cream and Prickly Powder. Product like bellodomma, pharmaceutical tapes were import from the parent company. In Sep. 957, a new company Johnson & Johnson India Ltd. was created and registered. Recently this company celebrated its 50 old age in India. SEGMENTS OF BUSINESS Johnson & Johnson is organized into three business segments Consumer Pharmaceutical M edical Devices and Diagnostics Consumer J manufactures and markets a broad turn over of products used in the fields like Baby and Child Care bark Care Oral and Wound Care Womens Health Care Nutritional and Over-the-counter Pharmaceutical Products MAJOR BRANDS Some of the major Brands of J are AVEENO ( scratch up Care Products) BAND-AID (Brand Adhesive Bandages) CLEAN & CLEAR (Teen Skin Care Products) JOHNSONS BABY (Baby Products) NEUTROGENA (Skin and Hair Care Products) REMBRANDT (Brand of Oral Care Products) SPLENDA (No Calorie Sweetener) return PORTFOLIO PRODUCT MIX J is known not only for the quality service & types of products but in any case for the mixture & range of products. It has a huge list of Product draw and quarters with enormous depth in each line. It also has a tremendous width & depth in its Product Mix. Its Product Lines are in the following segments?Baby & Child Care ? Skin Care ? Oral and Wound Care ? Womens Health Care ? Nutritional and Over-the- counter ? Pharmaceutical Products ? Medical Devices and Equipment. Some of the Products in the Product Line of Baby & Child Care are as0 Baby Hair Oil 0 Baby Soap 0 Baby Cream 0 Baby Body Lotion 0 Baby rub off Oil 0 Baby Powder 0 Baby Nappy Pads 0 Baby Shampoo J has done the Brand Line extension in the products like Hair Oil, Soap, Cream, Massage Oil, Powder & Shampoo by launching these products in various fragrance & colours.In todays changing times, where people have become more conscious towards their health & thus moving towards native products, they prefer using J products over other Brands. J has captured the customers by Positioning itself as a Company providing Natural products devoid of chemicals. Thus its graph of Customer Confidence Index is high as compared to other Brands. Not only the Kids & New Born, but also the teenagers & upper age group customers have been the Target of J. It has its products flowing for every age group & in every segment. Some of the products i n the product line of Skin Care are0 0Aveeno (Brand for Skin Care Products) Clean & put one over face wash 0 Clean & Clear Cream 0 Clean & Clear killing Milk 0 Neutrogena (Brand for Skin & Hair Care products) 0 Body Lotion etc. J also has its Oral Care products by the name Rembrandt. It also has its No Calorie Sweetener by the name Splenda. Product Line Length of J in Pharmaceuticals is huge. The products are for various Therapeutic uses such as0 Anti Fungal 0 Anti-Infective 0 Cardiovascular 0 Contraceptive 0 Dermatology 0 Gastrointestinal and many more Band-Aid is one of the most popular pharmaceutical products of J.Product Line of J in Medical Devices & Equipments is also quiet impressive. 0 0 It includes a broad range of products distributed to Wholesalers, Hospitals & Retailers. Used principally in the professional fields by Physicians, Nurses, Therapists, Hospitals, Diagnostic Laboratories and Clinics. Products include Cordis circulatory disease management products, DePuys o rthopedic joint reconstruction and spinal care products. Vistakons ACUVUE Disposable Contact Lens. whiz Touch Brand Blood Glucose Meters from LifeScan, Inc. P. F. C. Sigma Knee System from DePuy, Inc. 0 0 0 0J&J also has several womens Health Care products. Thus J&J has metameric the market in a way so as to target Kids, Teenagers, Women & also people those are conscious about Natural products. It has strongly covered the market by diversifying itself into Pharmaceuticals & Manufacturer of Medical Equipments & devices. MILESTONES 1989 Introduced the first test fit out for the detection of antibodies to hepatitis C. 1996 Introduced the first test kit to screen blood for antigens to HIV-1, the virus that is responsible for the vast majority of AIDS cases in the U. S. 997 Introduced the first fully automated blood banking system in Europe. 1999 Introduced the first fully automated blood and plasma screening system. 2000 Introduced the first blood screening kit for HCV antigen. A WARDS & RECOGNISATION In the year 2005 J&J was recognized by National Safety Council for the excellence in environmental, health and safety management. In the year 2006 Working Mother Magazine named J&J in best 100 places to work for mother. Fortune magazine ranked J&J in 9th present in over all industry and also listed it in the America most admired companies in 2006.In the year 2007 J&J receive the Spark Award for the new packing and advertizement campaign. CORPORATE SOCIAL RESPONSIBILITY Centre of Health, Environment and Justice AND J&J launched PVC consumer campaigns. real a PVC phase out policy in June 2007 Signed the Compact for Safe Cosmetics. A pledge to make safe products. Eco-Friendly Endeavours 0 0 Reached a settlement with the U. S. govt. in December 2006. Installed a ZERO discharge cooling tower water treatment system. Help-age 0 0 0 Donated to TSUNAMI relief efforts in Asia.Gave $10 million to September 11 , 2001 victims. Working to reduce its jet-propelled plane house gas emissions. Environmental Policy 0 0 0 0 0 0 Integrating Environmental goals. Striving for ZERO WASTE. 100% resource efficiency. Enhancement of environment. Utilizing innovative technologies. Fostering environmental ETHICS. CREDO 0 0 0 0 0 0 Our first responsibility doctors, nurses, mothers, fathers, consumers. Everything of high quality. Constantly strive to reduce costs. Customers orders -serviced properly. Suppliers & distributors make profit.Envt. is the ultimate human health issue. FUTURE PLANS J&J Corporation has a very good perception of India. This has been supported by good results in the country. The first moment is bullish, and is supported by a high level of confidence in the Indian management team up and more investments likely in the coming years. Double-digit increase is forecast for the India operations. India would be a key growth driver for J&J worldwide. J&J is also exploring the opportunities for setting up BPO operations in the country.