Friday, May 10, 2019
Evaluating international business communications situations Essay - 10
Evaluating international business communications situations - Essay ExampleIn order to promote holidays in chinaware amongst the British public, one needs to come up with a great communication plan that will ensure that the target audience receives the message. This can be make through advertisements in the local media, social media, billboards and cultural fairs and events. One can also highlight roughly of the cultural issues such as language barrier and some cultural practices that the British citizens would face at once they arrived in chinaware. This process would ensure that mutual respect is maintained and a good relationship fostered mingled with the two cultures.According to Noreen Barkley, Peiyi Ding and Timothy Lee, China recognised that international tourism was a rouge part of its economy, therefore, launching many initiatives to increase the business and provide a memorable experience that would dish up market its tourist attractions (Breakey, Ding and Lee 2008 567). Through the use of excellent communication strategies and international marketing, China has successfully marketed its numerous attractions to many countries, therefore, swaying many of them to travel to the country and have a first-hand experience (Wen and Ximing, 2008 580). A significant number of British citizens are financially secure, therefore, bearing the ability to spend a levelheaded amount of money on holidays. The older generation comprising of senior citizens is also increasing, as baby boomers sleep together from their jobs. Therefore, Britain has a high number of potential international tourists who are willing to spend a hole of money for leisure travels and holidays. In order to persuade British citizens to visit China for holidays, one must establish a communication plan that will be appealing to them. It should be sensitive to the British culture and create awareness on the cultural differences between the two countries. It should also highlight Chinas nu merous cultural sites, unique geographical sceneries, the wide variety of
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