The Global Branding of Stella Artois Brewing Company

The Global Branding of Stella ArtoisAssignment 11)The international beer market is a lacing and growth one with consumption levels at 1.3 billion hectoliters (hls) annually. Surprisingly, the have the best 4 breweries account for only 22 percent of the shopping centre beer market. This means that the profit margin for these breweries is significantly smaller than that of ceiling companies in the tobacco, soft drink, and spirits industry which are out-of-the-way(prenominal) slight fragmented. With this in mind there is great authority if Interbrew were to wee a global brand that could reach exterior its borders to a larger consumer base. Interbrew has already expanded into 23 countries on quadruplet continents with its various products and this could be used as a weapons platform to expand one global brand as an embassador for Interbrew. Although the international beer markets are fragmented there generate been umteen analysts that have suggested that this is due t o change so that beer companies could bring home base the bacon economies of scale deal tobacco, soft drink, and spirits companies have done. With want a shot?s world shrinking by advancements in technology, many markets are no longer as isolated as they were in the past. This means that a one beer brand has the likely to be successful globally like that of Coca-Cola or Marlboro.

By shifting attention to a unmarried brand crosswise the world it would cut down on advertising and manufacturing be and increase profits. In addition, the premium beer market is expanding tremendously which is where Interbrew?s pro ducts are placed. Having a globally accepte! d beer that is produced in this growing field would be very profitable. 2)When it was heady by Interbrew create from raw stuff Company to develop a global beer it was no bewilderment that they chose their best selling local beer, Stella Artois. Stella Artois is their oldest beer and was a local... If you want to observe a in force(p) essay, order it on our website: OrderCustomPaper.com

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