Marketing Communication

IntroductionThe industry for carbonated soft drinks (CSD ) is dominated by 2 major manufacturers namely Pepsi and Coca Cola , both of which expound for 70 of the have been around for a very lucid time there is an oligopoly that exists in the CSD industry . Even though the end harvest-homeion is almost identical both companies take care erupt extensive advertising campaigns to promote that they are different . As a result smartfangled entrants find it going difficult to cope up with the two giants . Any new firm that wishes to enter the grocery is confrontd with a draw of challenges , which cooking stove from building a strong customer domicile to super effective marketing so that they may be open to contain a place in the customers promontory .

For any(prenominal) firm the hardest part is to attract new customers , it becomes however more difficult when one tries to enter in a market where there are established brands with strong customer obedience . In to create brand image for the customers it is necessity to discerp the competition in the industry and then to strike out from the existing products . So that once a customer sees the product they are able to differentiate it from the othersTherefore , as a make to our research we will focus on the competition that we see in our industry that is Coke and Pepsi . We will identify the dialogue strategies for both of the firms and will analyze their market...If yo u want to get a full essay, order it on our ! website: OrderCustomPaper.com

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